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The Dos and Don’ts of Social Networking

People have a tendency to get online at random times and start clicking away. Then something mysterious happens to the space-time continuum, and all of a sudden two hours goes and they have nothing to...

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Great Referrals Aren’t Accidents

Just like casting for fish, the process of meeting people, staying in touch, and then asking for their business is something that requires patience and practice. A few years ago, a long-standing member...

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The Power to Change Communities

Recession-era shoppers have a keen interest in buying from companies that support vital causes. And with most American consumers researching purchases online prior to spending their dollars, studies...

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Use Marketing to Stay Strong in a Weak Economy

Today’s companies face the challenge of marketing in an economic state of turbulence and uncertainty. The key to maintaining forward momentum in today’s market is to resolve to be competitive and shift...

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Identify New Consumer Norms

American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That’s the conclusion of “Marketing to the Post-Recession Consumers,”...

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Embrace the Hispanic Market

When people come up with an idea for a new invention, often the first thing that comes to mind is their patent. And of course, a tremendous amount of effort is expended on the product’s design,...

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Marketing to a Captive Audience

Want to catch the eye of high-income customers? Your best chance may come while they wait to board airplanes. For instance, travelers strolling through Austin Straubel International Airport in Green...

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New Ways to Engage Customers

Want to know how to spend your marketing dollars this fall? Here’s a hint–throw out last year’s plan and start fresh. The economic downturn coupled with the rise in social media and the full-bore...

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Make Noise–Even Shout–To Win Sales

In my last column, I talked about the counter-productivity of overdoing it. But many of us lose our initial enthusiasm for our business and we “under do” it. You, your company or your product should be...

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Mixing Business With Passion

If you’ve ever thought it impossible to make money while making a dent in the social problems of the world, think again. The resounding success of socially responsible businesses and mission-driven...

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