The Dos and Don’ts of Social Networking
People have a tendency to get online at random times and start clicking away. Then something mysterious happens to the space-time continuum, and all of a sudden two hours goes and they have nothing to...
View ArticleGreat Referrals Aren’t Accidents
Just like casting for fish, the process of meeting people, staying in touch, and then asking for their business is something that requires patience and practice. A few years ago, a long-standing member...
View ArticleThe Power to Change Communities
Recession-era shoppers have a keen interest in buying from companies that support vital causes. And with most American consumers researching purchases online prior to spending their dollars, studies...
View ArticleUse Marketing to Stay Strong in a Weak Economy
Today’s companies face the challenge of marketing in an economic state of turbulence and uncertainty. The key to maintaining forward momentum in today’s market is to resolve to be competitive and shift...
View ArticleIdentify New Consumer Norms
American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That’s the conclusion of “Marketing to the Post-Recession Consumers,”...
View ArticleEmbrace the Hispanic Market
When people come up with an idea for a new invention, often the first thing that comes to mind is their patent. And of course, a tremendous amount of effort is expended on the product’s design,...
View ArticleMarketing to a Captive Audience
Want to catch the eye of high-income customers? Your best chance may come while they wait to board airplanes. For instance, travelers strolling through Austin Straubel International Airport in Green...
View ArticleNew Ways to Engage Customers
Want to know how to spend your marketing dollars this fall? Here’s a hint–throw out last year’s plan and start fresh. The economic downturn coupled with the rise in social media and the full-bore...
View ArticleMake Noise–Even Shout–To Win Sales
In my last column, I talked about the counter-productivity of overdoing it. But many of us lose our initial enthusiasm for our business and we “under do” it. You, your company or your product should be...
View ArticleMixing Business With Passion
If you’ve ever thought it impossible to make money while making a dent in the social problems of the world, think again. The resounding success of socially responsible businesses and mission-driven...
View Article